ADIM ADIM INITIATIVE

The Purpose of The Present Document

The present document is intended to inform you about our initiative we call “Adım Adım… You can do it!” More particularly, it is about the collaboration, support and contribution that we need to keep this enterprise going.

About Us

We are business professionals living in Istanbul, but also amateur athletes that exercise regularly. We are particularly interested in endurance sports such as walking, running and biking. We try to participate in marathons, semi-marathons and triathlons in Turkey and abroad.

We have decided to share our hobby with other people in such a way as to create a charity activity. Our key words are sports, social responsibility, team spirit and charity. We think everyone can do something to make the world better.

For Contact:

Cem Uçan
cem.ucan@adimadim.org
ideaStrata Business Development Office
Executive partner
Degree in Management from the Bosphorus University - 1996

Itır Erhart
itir.erhart@adimadim.org
Lecturer at Bilgi University
Degree in Western Languages – Philosophy from the Bosphorus University – 1997
M. Phil. in Philosophy from the Cambridge University - 2000
Ph.D. in Philosophy from the Bosphorus University - 2006

İ. Renay Onur
renay.onur@adimadim.org
MV Holding A.Ş.,
Director in charge of Affiliates and Business Development
MBA from Bilkent University - 1997
Degree in Mechanical Engineering from the METU - 1994

Şebnem Kürşat
sebnem.kursat@adimadim.org
İŞ Gayrimenkul Yatıırım Ortaklığı A.Ş.
Master of Science in Architecture
Degree in Architecture from Mimar Sinan University, Faculty of Fine Arts - 1999
Master degree in interiors architecture - 2006

Tevhide Koçak
tevhide.kocak@adimadim.org
Akyol Mıcır ve Mermer A.Ş.
Department of accounting and finance
Degree in Production Management and Marketing from Marmara University - 2004,
Master degree in Business Administration from Işık University - 2003

Tolga Baloğlu
tolga.baloglu@adimadim.org
Lean Six Sigma Black Belt, 3M Turkey
Degree in Electrical – Electronic Engineering from the Bosphorus University - 1996
Executive MBA from the Bosphorus University - 2003

Basic Concepts

Non-governmental organization (NGO): A non-profit-seeking organization receiving donations through athletes participating in our initiative.

Our Initiative: Adım Adım Initiative (AAI): We bring athletes together and assist them in their preparation for sports events in return for their undertaking to raise a given amount of money for charity purposes. We provide the infrastructure and take care of the administration. Individuals as well as legal entities can join the AAI.

Athletes: They apply to the AAI with a view to participating in a sports event undertaking to raise a given amount of money for charity purposes.

Volunteers: They work for the AAI on a voluntary basis.

Sponsors: These are individuals or companies that provide support in cash or in kind through the activities of the AAI.

Donors: Individuals or legal entities making a donation to a non-governmental organization through athletes.

Donation: This is the amount of money an athlete undertakes to raise for a non-governmental organization in return for his/her benefiting from the support of the AAI. AAI fixes a minimum for the donation.

Vision

We want to become a model non-governmental organization aiming to enable individuals and legal entities that are willing to make donations to contact charity organizations through sports activities.

Mission

We believe that individuals have a responsibility in the improvement of the society. It is by individual contributions that the society will be better as a whole.
We observe an unjust distribution of income in Turkey as well as an inefficient use of resources, which result in a large number of people who need help. And people who are willing to bring help sometimes find it difficult to come together owing to difficulties in communication and to a lack of organization.
The “Adım Adım” initiative relies on the social aspect of the sports in its aim to:
• Promote a culture of charity in Turkey,
• Contribute to the image of sports as a means of raising money for charity purposes,
• Familiarize more people with the concepts of sports and charity; and finally, as the end product of all these,
• Create and administer a charity organization based on sports activities.

Basic Values
Here are the driving values of the Adım Adım Initiative:

• The AAI works to render service to the society in close collaboration with non-governmental organizations that are intended to bring help to people who need help and with those individuals and organizations who want to make donations as well as volunteers, athletes and public authorities in charge of sports.

• The AAI is open to all people and organizations that want to contribute on a voluntary basis.
Please find below a list of the voluntary business professionals who have accepted to collaborate with us:

Ayşıl Tokcan - Ayşıl Tokcan Law Office – Legal Advisor
Barış Kıran - Jaws Media Tasarım Stüdyosu - Corporate Identity Design
Egemen Demircioğlu - Translation
Erdal Yıldırım – General Manager, Vehbi Koç Foundation (Instructor in resource development)
Ethem Özgüven – Short film and documentary director
Ertan Hatipoğlu – Athletics coach
Serhan Ertan - Crea İletişim –Communication and Public Relations
Serkan Taycan -Photographer
Selim Ak -Amateur Photographer
Ufuk Demirgüç - Temmuz Tasarim - Web Site Design
Zeka Sağlam - Photographer

• The AAI may receive sponsor support in cash or in kind with a view to improve the AAI’s efficiency. The SSI shall accept sponsor support subject to the following conditions:

- Sponsor support can be in cash or in kind.

- There are two kinds of sponsorship:

-- Major sponsor: A sponsor who provides for at least half the requirements of the AAI.

-- Co-sponsor: A sponsor who provides for the requirements of the AAI in a specific area. For instance: a transport company, a sports clothing company, a hospital etc.

- Promotion of sponsors shall not overshadow the main purposes of the AAI, namely charity, and the name of the initiative “Adım Adım” shall always occupy a dominant position in the representations relating to the activities. This rule is applicable to all sponsors regardless of the amount of the support in cash or in kind.

-- These rules shall apply to all logos, sponsor names, visuals, press releases and promotion materials.

- Sponsors’ communication with the press relating to the AAI shall be coordinated with the organization.

- No support, whether in cash or in kind, shall be accepted from producers of products that are publicly known and medically proven to damage health.

-- No support in kind or in cash shall be accepted from producers of alcoholic drinks or tobacco products.

- All sponsor contributions shall be carried out under a sponsorship agreement and receipts shall be issued for contributions.

Objectives

AAI’s long-term goals are the following:

- To create a reliable, transparent and easy-to-audit infrastructure for the AAI; to use means of communication to obtain public support; to draw as many athletes and donors and to raise as much money as possible always keeping to the principles of the organization.

- To organize ourselves as a pioneer and a model non-governmental organization based on the concepts of sports, aid and charity.

Principal Strategies

The following principal goals are to be achieved first:
1. Creating a communication plan suitable for the objects of the initiative and sharing it with the parties below in an efficient way:
* Athletes
* Donors
* Volunteers
* Sponsors
* Sports authorities
* Non-governmental Organizations
* The public

2. Creating awareness in the public regarding sports and charity
* Becoming a representative of the key concepts of sports, aid and donation through examples from abroad, articles and so on.

3. Creating awareness among other non-governmental organizations.

4. Sharing information with all parties involved in the AAI activities in a transparent way to ensure a healthy structure and growth.

5. Co nducting infrastructure activities with a view to organizing ourselves in other cities in Turkey.

Main Objectives

We are planning to achieve the following goals within 3 to 4 years:
- To organize ourselves in 7 provinces representing 30% of the total population of Turkey:
-- Istanbul
-- İzmir
-- Ankara
-- Adana
-- Bursa
-- Antalya
-- Eskişehir
- To bring the number of donors to a total of 5000
- To bring the amount of the aid donated to NGOs through AAI to 1 million YTL by the end of the 4th year.
- To increase each year the per capita amount of donation by 20%
- To contact foreign organizations to ensure that athletes from Turkey participate in at least one of their events through the AAI.

Parties

This section defines the parties that the AAI may contact for the achievement of its purposes and the relationship between these parties and the AAI:
To continue to exist, the SSI needs to be in contact and to collaborate with the following parties:
-- NGOs
-- Athletes
-- Donors
-- Volunteers
-- Sponsors
-- Turkish sports authorities
-- The media
-- The public

Functioning of The Organization

The organization is based on the principle of athletes’ raising money for charity purposes in exchange for support from the AAI in terms of advice on the training, health and food aspects of participating in sports events. The funds so raised are donated to a Non-governmental Organization designated by the AAI.

The athlete who has raised the funds or the donors themselves may give the funds to the Non-governmental Organization in question.

The AAI does not assume the role of an intermediary in the act of fund raising. It is only responsible for recording which athlete has raised which funds in collaboration with the NGO.

What does the AAI provide for athletes?

1. An opportunity to run for a meaningful purpose
* Enjoying sports, self-accomplishment,
* Raising funds for charity purposes, exhibiting social responsibility
2. Professional support
* Fixing a target event
* Fixing a suitable training schedule
3. Fixing a suitable fitness program
4. Fixing and supervising a training program
5. Dietician support
6. Information on the right equipment
7. Assistance in the registration, transport and accommodation aspects of the target event
8. Promotional and encouraging materials such as t-shirts etc..

2008 Target Events

The AAI supports athletes in their preparation for an international event in Turkey for 2008.
- Preparing athletes for events for the first quarter of 2008,
-- The International ÖGER Antalya Marathon
- Ensuring that at least 250 (up to 600) athletes prepare, participate in and finish the event in a healthy way
- Contributing to raising funds of a total amount of 150.000 YTL (target figure: 250 athletes x 625 YTL) for NGOs.

Attention

The AAI does not receive any funds from people or organizations other than its sponsors whether by hand or by bank transfer. Please note that participants should direct donations only to NGO bank accounts. We recommend you be vigilant about scoundrels that may use the name of AAI for their illegitimate ends.